Transamerica Life Bermuda today announced a new logo design as part of a comprehensive brand refresh scheduled for March 2025. This initiative follows Transamerica’s recent brand refresh in the United States, emphasising the company’s commitment to innovation and alignment within the Aegon Group.
The new logo embodies a modern and cohesive visual identity, reinforcing Transamerica Life Bermuda's heritage and commitment to supporting high-net-worth (HNW) individuals and families across the globe with life insurance solutions tailored to help them achieve financial security and safeguard their wealth for future generations.
“The upcoming brand refresh is part of our continued development as an established company and evolution as part of the Aegon group of businesses,” said Jeremy Young, Chief Commercial Officer at Transamerica Life Bermuda. “As we write the next chapter of our business story, our refreshed look and feel will be accompanied by new business initiatives designed to enhance our proposition and how we safeguard generations of wealth – both now and in the years to come,” Young added.
The refreshed logo retains its signature gold colour to resonate with its target audience. It also continues to feature the iconic Transamerica pyramid and incorporates the tilted Aegon square, establishing a visual connection to other brands within the Aegon portfolio. The brand name, Transamerica Life Bermuda, is presented in a new, Forever Forma font for a modern and more accessible appearance.
The refreshed logo will be rolled out across all Transamerica Life Bermuda platforms from March 2025, followed by a suite of updated materials on our website and portals.
“We believe this refresh will strengthen our connection with our customers and partners, and reflect the values we uphold,” Young mentioned.
About Transamerica Life Bermuda
Transamerica Life (Bermuda) Ltd. (Transamerica Life Bermuda) is a leading insurer specialises in high-net-worth (HNW) life insurance solutions with extensive experience in underwriting large sums assured and managing complex customer scenarios to support legacy and business planning for HNW individuals and families. Our purpose is to help our customers achieve financial security and safeguard their wealth for future generations.
With a heritage spanning almost 180 years through Aegon and Transamerica, we have accumulated significant experience and knowledge in global life insurance. Transamerica Life Bermuda is incorporated in Bermuda with branches in Hong Kong and Singapore.
We are part of Aegon, an international financial services holding company. Aegon’s ambition is to build leading businesses that offer customers investment, protection, and retirement solutions, united by one single purpose: Helping people live their best lives.