We proudly announce the launch of our refreshed brand, featuring a new logo and refined look and feel. This launch solidifies our company’s ambition for growth as an established and evolving business of Aegon Group, an international financial services holding company, with its united purpose of helping people live their best lives.
The brand refresh represents Transamerica Life Bermuda’s rich heritage while aligning with our future direction. It reinforces the company's commitment to supporting high-net-worth (HNW) individuals and families across the globe with tailored life insurance solutions to safeguard their wealth for future generations.
“This brand refresh embodies our commitment to the HNW community worldwide while honoring the heritage and expertise that our brand is built on. Our new look and feel embodies trust, innovation, and global connectivity and will play an important role as we continue writing our growth story,” said Jeremy Young, Chief Commercial Officer at Transamerica Life Bermuda.
The new logo retains our company’s signature gold color while thoughtfully blending the iconic Transamerica pyramid with the tilted Aegon square, creating a cohesive look with other brands in the Aegon portfolio. The name, Transamerica Life Bermuda, is now displayed in the fresh, accessible Forever Forma font.
By refreshing our brand identity, we are signaling that we are positioned for growth and ready to evolve with the rapidly changing HNW landscape. Together with our recently launched Prospera FlexiGrowth indexed savings universal life insurance plan, we are elevating our value proposition to HNW individuals and families worldwide.
“Our modernised brand identity perfectly balances our determination to innovate with an appreciation for our roots – all in view of continuing to be a best fit for those looking for large sums assured,” Young added.